GUIDELINES FOR IMPROVING PUBLIC ADMINISTRATION OF DEMOGRAPHIC DEVELOPMENT OF UKRAINE ON THE BASIS OF EXPERIENCE OF THE EU COUNTRIES

Abstract

The demographic factor is one of the main factors for social development. Today, Ukraine has a difficult demographic situation due to the socio-economic crisis. The population is constantly declining, the level and quality of life of the population is unsatisfactory, which is not even consistent with the level of development of the national economy of Ukraine. This is the evidence of an unbalanced distribution of GDP. The reduction of the population in Ukraine is accompanied by a deformation of its reproduction, a decrease in life expectancy, a decrease in the birth rate, and the emigration of the population. Such characteristic features of demographic processes are a proof of the existence of a demographic crisis in Ukraine. In this regard, one of the priorities in public policy should be to overcome the demographic crisis. Given the focus of the foreign policy vector of Ukraine's state policy on integration with the EU, it is valuable from a scientific and practical point of view to study the positive experience of the European Union in this area.

Priority areas of demographic development of the European countries in modern conditions of the development and application of positive experience of public administration for Ukraine are the following: ensuring a high quality of life and well-being of all communities and areas of large cities; high degree of social cohesion, balance and integration, security and stability of demographic processes in cities and its environs; strong social justice, wealth of the urban population; socially balanced life; proper quality of education and professional growth.

It should be noted that the main trends in the European countries for public management of the demographic development are the following: gradual population decline, significant concentration of urban population, migration to large cities, population aging, multinational structure of the population.

Keywords: public policy, demographic situation, birth rate, public administration, population